The churn rate is the proportion of clients who do not renew a subscription or a contract. We offer powerful analyses to profile clients and identify those who are more likely to leave.
Below is an example of what we can do to model the churn rate.
Our model (simple for the demo) is able to detect with an 86 % accuracy weither or not a client is likely to leave the bank. We recommend to give a special attention to the number of products owned by the clients.
An hypothesis is that when a client owns more product, he is more experienced with the banking system and could consider that its current bank is too expensive or not competitive enough.
We deliver an custom application allowing to detect weither a client is likely to leave the bank based on its profile.