The performance of a marketing campaign relies on accurate re-targeting enhanced by upstream customer segmentation.
Here is an example of customer segmentation we are able to realize.
For our client advertising campaign, we recommend targeting an audience older than 44 or younger than 44 but earning more than 89’000 USD annually.
We could tune the potential revenue from each targeted visitor by estimating the visitors CLV (Customer Lifetime Value). This would be helpful in case of tight budget to maximize the campaign ROI.