“Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it…”

This quote from Duke University professor Dan Ariely sums it up well. Big Data is very trendy, but apart from data professionals, few people really know what it is.

We regularly hear in meetings that “this person is doing big data”, which makes no sense. Big Data is simply a concept that designates a large volume of data. I mean… Big Data is just “Big Data”.

Intuitive definition

What is Big Data?

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